![]() This document is a great starting point for any custom Mail Merge document! Instead of starting from scratch and inserting the fields in Word- we have done the work for you with this template. All Fields:Ĭlick the links below the templates to download. You can also fill out the form on our contact page so we can get in touch with you.ĭuplo International is a trusted provider of efficient, high-precision, and automated print technologies to businesses around the globe.Below are some Redtail Mail Merge Templates that you can upload to your database! Click the link below the template to download. While not every item may apply to your specific business or industry, the examples of direct mail marketing included in this article should give you some inspiration on how to make your campaigns work.įor more information about direct mail marketing strategies or other advertising approaches that utilise printing technologies, visit our other blogs on this page. To make sure your business capitalises on these advantages, you will have to be creative in planning and implementing your strategies. It’s a brilliant, win-win direct mail marketing example.ĭirect mail marketing will continue as a contender in the advertising space because of its many benefits. The recipients of the coupons get free dinners. With this campaign, Bite Squad can engage with its audiences regularly. The coupons also help measure the success of the strategy. Instead of a one-time event, the automated campaign continued to keep track of customers and send out coupons when necessary. ![]() ![]() This web-based restaurant delivery service started giving out free dinner coupons to previous customers who have not interacted with them in the last two months. Speaking of automation, why not create a trigger-based campaign that will consistently run by itself? That is precisely what Bite Squad did. Patient First used the printing technology called Variable Data Printing or VDP to develop these straightforward but brilliant maps. This campaign takes full advantage of data-driven personalisation, providing the recipients with a precious and even life-saving item. The map also included estimated travel times and the operating hours of each site. These maps showed paths from each recipient’s home to the nearest Patient First urgent care centre. Patient First generated personalised maps for their audiences using their information on hand. This next example creatively combines direct mail marketing with data and automation. It is, no doubt, a great example of direct mail marketing done right. This simple yet creative campaign was successful because it encouraged playful interaction with children. These invitations were given to the students, who were more than happy to play with them and share them with their parents. To invite parents to their Annual Day celebrations, they sent out invitations that folded into cute hand puppet monsters. Playschool chain Planet Kids came up with another campaign that does not require special or costly packaging considerations. Again, this shows that enormous ideas and results can come in the smallest of packages. Additionally, the sheer novelty of the packagemade everyone excited about it and the upcoming contest. This campaign was brilliant because of the apparent association with the sizes of Ant-Man and the Wasp. These PRs are so small that you would need tweezers and a magnifying glass to handle and read them. When they announced the inclusion of Ant-Man and the Wasp in their Contest of Champions, they made tiny press releases. Marvel takes the idea of the previous item on this list to the next level. Either way, these will give you ideas on how to make direct mail marketing work for you. This article will show you 11 brilliant examples of direct mail marketing.Įxamples include anything from simple tactics that you can do right away to more complex approaches that may require you more resources and planning to pull off. Fortunately, the medium lends itself well to ingenuity. Simply employing any direct mail marketing strategy for your business may not be enough. Its many advantages enhance the popularity of direct mail marketing, including personalisation, memorableness, measurability, and increased reach. This steady growth can be attributed to several factors, including the strategy’s increasing novelty, better integration with digital tactics, technological innovations, and the use of data analytics In fact, according to PM Newswire, the global market is expected to reach a value of 66.28 billion by 2025, at a compound annual growth rate of 2%. Direct mail marketing is as relevant as ever.
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